| 我国芒果产业营销对策浅析 |
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| 引用本文： | 许能锐,张德生,罗海燕.我国芒果产业营销对策浅析[J].热带农业工程,2010(6). |
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| 作者姓名： | 许能锐 张德生 罗海燕 |
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| 作者单位： | 海南大学经济与管理学院;中国热带农业科学院品资所; |
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| 基金项目： | 芒果行业科技项目(3-44) |
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| 摘 要： | 通过分析我国芒果产业发展状况,提出了芒果产业的低碳营销、农超对接营销、奢侈品营销和数据库营销等对策。
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| 关 键 词： | 芒果产业 市场营销 对策 |
Marketing Strategy of Mango Industry in China |
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| XU Nengrui ZHANG Desheng LUO Haiyan.Marketing Strategy of Mango Industry in China[J].Tropical Agricultural Engineering,2010(6). |
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| Authors: | XU Nengrui ZHANG Desheng LUO Haiyan |
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| Institution: | XU Nengrui ZHANG Desheng LUO Haiyan(1 College of Economy and Management of Hainan University,Haikou,Hainan 570228,2 Tropical Crops Genetic Resources Institute,CATAS,Danzhou,Hainan 571737) |
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| Abstract: | The developments of mango industry in China are analyzed.Marketing strategies are put forward,including low-carbon marketing,farm-supermarket-dock marketing,luxury product marketing,and database marketing. |
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| Keywords: | mango industry marketing strategy |
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