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| 乡村避暑老年游客满意度研究 | |
| 引用本文： | 姚兆斌,高勇,詹敏,张建国.乡村避暑老年游客满意度研究[J].浙江林学院学报,2011,28(6):949-954. |
| 作者姓名： | 姚兆斌 高勇 詹敏 张建国 |
| 作者单位： | 1. 浙江农林大学国际空间生态与生态系统生态研究中心,浙江临安,311300 2. 瑞典皇家理工学院,斯德哥尔摩se-10044 3. 浙江省天目山国家级自然保护区管理局,浙江临安,311300 4. 浙江农林大学旅游与健康学院,浙江临安,311300 |
| 基金项目： | 浙江省旅游科学研究项目 |
| 摘 要： | 老年避暑游客成为旅游市场中不可忽视的群体,有重要的社会意义。游客满意度影响游客对目的地的形象感知而对旅游地的发展产生重要影响。对此,以浙江省临安市西天目村为研究地,通过对老年避暑游客进行问卷调查获取一手数据,采用模糊层次分析法（FAHP）对旅游地六要素的游客满意度进行计算,得出满意度顺序为住宿〉饮食〉交通〉环境〉购物〉康体娱乐,游客对旅游地总体满意度评价＂一般＂的结论。在对六要素各因子层进行分析之后,建议针对性地完善老年人康体娱乐等基础设施,提高服务水平,美化建筑周边环境,同时注重避暑地的卫生工作及投诉渠道建设,加强具有吸引力的品牌产品。 |
| 关 键 词： | 避暑 老年游客 满意度 西天目村 农家乐 |
Research on satisfactory degree of senior summer tourists |
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| YAO Zhao-bin,GAO Yong,ZHAN Min,ZHANG Jian-guo.Research on satisfactory degree of senior summer tourists[J].Journal of Zhejiang Forestry College,2011,28(6):949-954. | |
| Authors: | YAO Zhao-bin GAO Yong ZHAN Min ZHANG Jian-guo |
| Institution: | YAO Zhao-bin1,GAO Yong2,ZHAN Min3,ZHANG Jian-guo4(1.International Research Center of Spatial Ecology and Ecosystem Ecology,Zhejiang A & F University,Lin'an 311300,Zhejiang,China,2.Royal Institute of Technology(KTH),Stockholm se-10044,Sweden,3.Management Office,National Nature Rreserve of Mount Tianmu,4.School of Tourism and Health,China) |
| Abstract: | Senior summer tourists have become a none-ignorable group in the tourist market,which also have an important social significance.Tourists' satisfaction will affect their impressions of the destination and consequently affect the development of the tourism.Village Xi Tianmu,Lin'an of Zhejiang Province was chosen as the site for study,the first-hand data were collected through surveying with senior summer tourists,then fuzzy analytic hierarchy process(FAHP) was taken to evaluate the six elements of the touris... |
| Keywords: | summer resort senior summer tourists satisfactory degree Xitianmu Village agritainment |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |