| 试论出口茶叶企业核心竞争力与品牌建设——兼谈湖南茶叶出口现状与发展 |
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| 引用本文： | 何文斌,潘庆.试论出口茶叶企业核心竞争力与品牌建设——兼谈湖南茶叶出口现状与发展[J].茶叶通讯,2010,37(3):12-14,20. |
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| 作者姓名： | 何文斌 潘庆 |
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| 作者单位： | 湖南出入境检验检疫局·长沙·410004 |
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| 摘 要： | 文章主要阐述湖南茶叶出口的概况、存在的问题和不足,围绕企业核心竞争力、品牌建设的概念,提出增强湖南出口茶叶企业核心竞争力和促进茶叶自有品牌建设的措施。
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| 关 键 词： | 湖南 出口茶叶 核心竞争力 品牌 |
On Core Competence of Tea Export Enterprise and Brand Building |
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| HE Wen-bin,PAN Qing.On Core Competence of Tea Export Enterprise and Brand Building[J].Tea Communication,2010,37(3):12-14,20. |
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| Authors: | HE Wen-bin PAN Qing |
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| Institution: | (Hunan Entry-Exit Inspection and Quarantine Bureau, Changsha 410004) |
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| Abstract: | This article demonstrates the overview of Hunan tea export,the existing problem,and centers on the enterprise core compentence,brand building.And put forward the measures to enhance tea export enterprise core competence and brand building. |
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| Keywords: | Hunan Tea export Core competence Brand |
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