| 老字号食品企业营销策略 |
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| 引用本文： | 王增利,樊 秦,梅雪莹.老字号食品企业营销策略[J].中国农学通报,2009,25(4):59-61. |
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| 作者姓名： | 王增利 樊 秦 梅雪莹 |
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| 作者单位： | 中国农业大学食品学院,北京,100083 |
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| 摘 要： | 老字号食品企业目前正面临着来自体制、特色、销售意识等方面的压力，只有找到在现有体制下合理的改革发展方式，同时加大宣传力度及企业间相互协作，才能使老字号食品企业真正走出困境。
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| 关 键 词： | 老字号 困境 营销策略 |
| 收稿时间： | 2008-07-24 |
| 修稿时间： | 2008-10-21 |
The Marketing Strategies of Old Brand Food Enterprises |
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| Wang Zeng-li,Fan Qin,Mei Xue-ying.The Marketing Strategies of Old Brand Food Enterprises[J].Chinese Agricultural Science Bulletin,2009,25(4):59-61. |
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| Authors: | Wang Zeng-li Fan Qin Mei Xue-ying |
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| Institution: | Wang Zengli;Fan Qin;Mei Xueying(College of Food Science and Nutritional Engineering;Beijing 100083) |
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| Abstract: | Nowadays, traditional food enterprises are struggling under the heave pressures from system, products features and sales concept. Only when we establish a reasonable innovation & development mode and enforce the promotion strategy as well as the cooperation among enterprises, traditional food enterprises can walk out and come into being prosperous again. |
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| Keywords: | traditional food predicament marketing strategiesG |
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