| 农村蔬菜批发市场营销策略探究——以山东诸城龙都街道善士市场为例 |
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| 引用本文： | 孙文文,刘相兵.农村蔬菜批发市场营销策略探究——以山东诸城龙都街道善士市场为例[J].安徽农业科学,2010,38(31):17936-17939. |
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| 作者姓名： | 孙文文 刘相兵 |
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| 作者单位： | 烟台大学经济与工商管理学院; |
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| 摘 要： | 以山东省诸城市龙都街道办事处的善士蔬菜批发市场为考察对象，通过营销环境模型对善士市场进行分析，在此基础上结合现状分析了其营销策略——产品策略、价格策略、分销策略、促销策略、服务人员策略、服务环境策略等。
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| 关 键 词： | 农村 蔬菜批发市场 营销环境分析 营销策略 |
The Marketing Strategy Research of Rural Vegetable Wholesale Market |
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| SUN Wen-wen et al.The Marketing Strategy Research of Rural Vegetable Wholesale Market[J].Journal of Anhui Agricultural Sciences,2010,38(31):17936-17939. |
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| Authors: | SUN Wen-wen |
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| Institution: | SUN Wen-wen et al(Department of Economic and Business Administration,Yantai University,Yantai,Shandong 264005) |
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| Abstract: | The paper took the Vegetable Wholesale Market of Shanshi market,Longdu Street,Zhucheng city in Shandong province as a study object,using the marketing environment model,analyzed the marketing strategy combining with the present situation-product strategy,price strategy,distribution strategy,promotion strategy,service personnel strategy,service environment strategy,etc. |
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| Keywords: | Countryside Vegetable wholesale market Marketing environment analysis Marketing strategy |
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