| 基于心理过程的广告学教学方法体系研究 |
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| 引用本文： | 张蓓,孙志岩,文晓巍.基于心理过程的广告学教学方法体系研究[J].中国农业教育,2011(1):59-62. |
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| 作者姓名： | 张蓓 孙志岩 文晓巍 |
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| 作者单位： | 华南农业大学,广东,广州,510642 |
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| 基金项目： | 广东省本科高等教育教学改革项目“农业院校本科创新人才培养模式研究”(BKJGYB2008028) |
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| 摘 要： | 广告学是一门新兴的复合学科,有较强的综合性、实践性和创新性,传统单一的教学方法难以取得理想的教学效果。可以基于＂认知—情感—意志＂心理过程,重新构建广告学教学方法体系。其实践策略包括：促进教学方法体系整体最优,提高教师专业素质和教学科研能力,激发学生学习积极性和创造性,加强制度支撑和服务体系建设,建立产学研合作机制。
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| 关 键 词： | 广告学 教学方法 心理过程 体系 构建 |
A Study of Advertisement Teaching Method Systems Based on Psychical Process |
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| ZHANG Bei,SUN Zhi-yan,WEN Xiao-wei.A Study of Advertisement Teaching Method Systems Based on Psychical Process[J].China Agricultural Education,2011(1):59-62. |
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| Authors: | ZHANG Bei SUN Zhi-yan WEN Xiao-wei |
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| Institution: | ZHANG Bei,SUN Zhi-yan,WEN Xiao-wei(South CHINA AGRICULTURAL University,Guangzhou 510642,China) |
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| Abstract: | Advertisement is a new compound discipline characterized by comprehensiveness,practicalness and innovativeness,whose ideal teaching objectives are difficult to achieve with traditional method.Based on the psychical process of recognition,sentiment and will,this thesis will reconstruct a teaching method system of advertisement,which integrates seven teaching methods,e.g.Interaction,Presentation,Situation,Practice,Case Study,Special Subject and Investigation.The purpose is to optimize the teaching method syst... |
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| Keywords: | advertisement teaching method systems psychical process reconstructing |
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