| 基于修正RMP模式的旅游小镇主题策划——以云南省玉溪市高古楼文化旅游小镇为例 |
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| 引用本文： | 罗辉.基于修正RMP模式的旅游小镇主题策划——以云南省玉溪市高古楼文化旅游小镇为例[J].安徽农业科学,2011,39(31):19278-19280. |
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| 作者姓名： | 罗辉 |
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| 作者单位： | 玉溪师范学院商学院,云南玉溪,653100 |
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| 基金项目： | 玉溪市社科联2010年度基金项目(Yxsk06) |
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| 摘 要： | 在对传统RMP模式进行客观分析的基础上,将竞争与合作变量纳入到分析框架中,提出了修正（扩展）的RMP模式,即RMCP模式。同时,结合云南省玉溪市高古楼文化旅游小镇的规划案例对RMCP模式的操作思路与方法进行了具体说明。
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| 关 键 词： | RMP模式 旅游小镇 主题策划 |
The Theme-planning of Tourist Town Based on the Revised RMP Pattern |
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| LUO Hui.The Theme-planning of Tourist Town Based on the Revised RMP Pattern[J].Journal of Anhui Agricultural Sciences,2011,39(31):19278-19280. |
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| Authors: | LUO Hui |
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| Institution: | LUO Hui(Business School of Yuxi Normal University,Yuxi,Yunnan 653100) |
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| Abstract: | Based on the objective analysis of traditional mode of RMP,the variables of Cooperation-Competition were put into the analysis framework and the correction(extended) RMP model was put forward,namely,RMCP model.Meanwhile,the idea of RMCP mode was described in detail according to the case of Gaogulou tourist town of Yuxi in Yunnan. |
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| Keywords: | RMP pattern Tourist town Theme-planning |
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