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长沙市花卉苗木产业发展策略
引用本文:冯超,罗茜,李志华.长沙市花卉苗木产业发展策略[J].林业调查规划,2021(2):118-122.
作者姓名:冯超  罗茜  李志华
作者单位:湖南省农林工业勘察设计研究总院;长沙市产业投资集团有限公司
摘    要:长沙市花卉苗木产业作为农业产业中优势度最强且最具活力的产业之一,呈现出产业规模及产值稳步增长、特色花木产业集聚、现代营销模式和花木旅游产业逐渐兴起的发展趋势,但也存在花卉苗木竞争无序、产品结构不合理、市场服务体系不健全、新品种开发滞后、全产业链条不完善等问题。在此基础上,拟定发展思路,提出花木标准化生产基地建设、花木良种繁育、物流交易系统建设、花木生态旅游发展、花木品牌培育等发展策略。

关 键 词:花卉苗木产业  优势资源  规模化  发展策略  长沙市

Preliminary Study on the Development Strategy of Flower and Seedling Industry in Changsha City
FENG Chao,LUO Qian,LI Zhihua.Preliminary Study on the Development Strategy of Flower and Seedling Industry in Changsha City[J].Forest Inventory and Planning,2021(2):118-122.
Authors:FENG Chao  LUO Qian  LI Zhihua
Institution:(Hunan Prospecting Designing and Research Institute for Agriculture Forestry and Industry,Changsha 410007,China;Changsha Industrial Investment Group Co.,Ltd.,Changsha 410019,China)
Abstract:As one of the most advantageous and dynamic industries in the agricultural industry,the flower and seedling industry in Changsha presented the steady growth of industrial scale and output value,the agglomeration of characteristic flower and seedling industry,the rise of the modern marketing mode and the flower and seedling tourism industry,but along with some problems,such as disordered competition,unreasonable product structure,imperfect market service system,lagging development of new varieties,imperfect industry chain and so on.Therefore,this paper formulated the development idea,and put forward the corresponding development strategies,such as the construction of standardized production base,the breeding of improved varieties,the construction of logistics trading system,the development of ecological tourism of flower and seedling,and the cultivation of flower and seedling brand.
Keywords:flower and seedling industry  superior resources  scale  development strategy  Changsha City
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