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中国果蔬汁饮料制造业分析及建议
引用本文:胡浩,付江涛.中国果蔬汁饮料制造业分析及建议[J].广东农业科学,2006(6):55-57.
作者姓名:胡浩  付江涛
作者单位:南京农业大学经济管理学院,江苏,南京,210095
摘    要:运用传统产业组织理论分析了中国果蔬汁饮料制造业的市场结构、企业行为以及经济绩效。结果表明,我国果蔬汁饮料制造业行业集中度较低,属于垄断竞争型的市场结构。目前市场上尚未形成具有支配性力量的企业,市场竞争激烈,企业间的竞争行为倾向于品牌的构建,同时行业经济绩效呈现增长态势。

关 键 词:果蔬汁饮料制造业  集中度  企业行为  经济绩效
文章编号:1004-874X(2006)06-0055-03
收稿时间:2006-03-10
修稿时间:2006年3月10日

Manufacturing's industrial organization analysis of juice beverage of Chinese fruits and vegetables
HU Hao,FU Jiang-tao.Manufacturing''s industrial organization analysis of juice beverage of Chinese fruits and vegetables[J].Guangdong Agricultural Sciences,2006(6):55-57.
Authors:HU Hao  FU Jiang-tao
Institution:College of Economics and Management, Nanjing Agricultural University, Nanjing 210095, China
Abstract:Chinese fruits and vegetables juice beverage manufacturing industry was regarded as the research object.Its structure,enterprise's behavior and economic performance of market were analyzed applying the traditional industrial organization theory.The result show that the profession concentration degree in China was low,belonged to the market structure of monopoly competitive type.At present there is not the dominating enterprise in market,so market competition is intense,and the competitive behavior between enterprise trends in trademark founding,at the same time economic profession presents increase situation.
Keywords:beverage manufacturing of fruits and vegetables  concentration degree  enterprise conduct  economic performance
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