| 试析网络媒体在农业信息传播中的有效运用 |
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| 引用本文： | 张艳,刘雪春.试析网络媒体在农业信息传播中的有效运用[J].河北农业大学学报(农林教育版),2011,13(4):516-518. |
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| 作者姓名： | 张艳 刘雪春 |
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| 作者单位： | 1. 河北大学新闻传播学院,河北保定,071002
2. 河北农业大学,河北保定,071001 |
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| 基金项目： | 保定市科学技术研究课题:“河北省农业科技信息有效传播研究”(项目编号:07ZR001) |
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| 摘 要： | 网络媒体在农业信息传播中日渐成为一种重要的传播渠道,通过梳理当前我国农村地区网络媒体应用基础,尝试总结农业信息传播中有效调用网络媒体的传播策略,提出建立以web2.0模式为核心的网络传播应用,形成以用户为中心的理念,培养农民对农业信息的参与式传播环境,使越来越多的农民感知信息致富的现实意义,发挥网络媒体对农业信息的高效...
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| 关 键 词： | 农业信息传播 网络 web2.0 |
The effective use of network media in the emination of agricultural information |
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| ZHANG Yan,LIU Xue-chun.The effective use of network media in the emination of agricultural information[J].Journal of Agricultural University of Hebei,2011,13(4):516-518. |
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| Authors: | ZHANG Yan LIU Xue-chun |
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| Institution: | 1.School of Journalism and Communication,hebei University,Hebei Baoding,071002; 2.Agricultural University of Hebei,Baoding 071001) |
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| Abstract: | Dissemination of agricultural information relying network media is becoming an important channel of communication,the paper sorts out the current applications of network media based in rural areas,tries to summarize the effective dissemination of agricultural information,proposes establishing a web2.0 model Network communication applications as the core to form a user-centered philosophy,training farmers on agricultural information dissemination and participatory environment,to make more and more farmers know the importance of the information,and make the effective use of network media in the emination of agricultural information. |
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| Keywords: | dissemination of agricultural information network media web2 0 |
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