| 烟台市采摘型休闲农业游客满意度有序Logistic模型分析 |
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| 引用本文： | 马小泽,于咏梅.烟台市采摘型休闲农业游客满意度有序Logistic模型分析[J].湖南农业科学,2017(6). |
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| 作者姓名： | 马小泽 于咏梅 |
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| 作者单位： | 中国农业大学烟台研究院,山东烟台,264670 |
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| 摘 要： | 利用SPSS 17.0软件,根据烟台市大樱桃采摘园实地调研数据,建立了有序Logistic模型,对烟台市采摘型休闲农业游客满意度之影响因素进行了实证分析。分析结果表明,游客职业、了解渠道、旅游目的和参加次数是影响游客满意度的主要因素,建议重点围绕目标群体、宣传方式和内容、宣传效益等方面采取措施,提高采摘型休闲农业的游客满意度。
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| 关 键 词： | 采摘型休闲农业 游客满意度 有序Logistic模型 烟台 |
An Ordered Logistic Model Analysis of Tourists' Satisfaction in Picking Leisure Agriculture in Yantai |
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| MA Xiao-ze,YU Yong-mei.An Ordered Logistic Model Analysis of Tourists' Satisfaction in Picking Leisure Agriculture in Yantai[J].Hunan Agricultural Sciences,2017(6). |
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| Authors: | MA Xiao-ze YU Yong-mei |
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| Abstract: | Using the SPSS software17.0, according to the Yantai cherry picking garden field survey data, establishing an ordered Logistic model,an empirical analysis was conducted on the influencing factors of visitor satisfaction in picking leisure agriculture in Yantai. The analysis results showed that the careers of tourists, the ways of knowing about the garden, their aims and the number of their visiting were the main factors influencing the tourist satisfaction. It was suggested that measures should be taken to focus on target groups, ways of publicity and content, propaganda benefit so as to improve the tourist satisfaction of the picking type leisure agriculture. |
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| Keywords: | picking leisure agriculture tourist satisfaction ordered Logistic model Yantai |
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