| 农产品品牌传播模式及其创新 |
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| 引用本文： | 钱杭园,杨小微,孙文清.农产品品牌传播模式及其创新[J].河北农业科学,2010,14(10):122-125. |
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| 作者姓名： | 钱杭园 杨小微 孙文清 |
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| 作者单位： | 浙江农林大学品牌研究中心,浙江临安311300 |
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| 基金项目： | 浙江省重点创新团队，浙江省社科联课题 |
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| 摘 要： | 通过介绍农产品品牌的传播模式及其基本要素,强调了农产品品牌的必要性,提出了农产品品牌创新的形式。
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| 关 键 词： | 农产品 品牌传播模式 创新 |
Brand Communication Models and Innovation of Agricultural Products |
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| QIAN Hang-yuan,YANG Xiao-wei,SUN Wen-qing.Brand Communication Models and Innovation of Agricultural Products[J].Journal of Hebei Agricultural Sciences,2010,14(10):122-125. |
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| Authors: | QIAN Hang-yuan YANG Xiao-wei SUN Wen-qing |
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| Institution: | (Research Center of Brand,Zhejiang Agriculture and Forestry University,Lin＇an 311300,China) |
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| Abstract: | The brand communication models and basic elements of agricultural products are introduced.The necessity of agricultural product brand is emphasized.The innovation forms of agricultural products brand are put forward. |
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| Keywords: | Agricultural products Brand communication model Innovation |
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