| 基于消费角度的银川市设施蔬菜市场问题研究 |
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| 引用本文： | 黄越,李丽娟,田宁.基于消费角度的银川市设施蔬菜市场问题研究[J].农业科学研究,2011,32(3):84-86. |
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| 作者姓名： | 黄越 李丽娟 田宁 |
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| 作者单位： | 1. 西北农林科技大学,陕西杨凌,712100
2. 宁夏大学经济管理学院,宁夏银川,750021 |
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| 基金项目： | “211工程”建设项目“宁夏经济社会重大现实问题研究” |
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| 摘 要： | 通过实地调查方式,研究消费者对设施蔬菜的实际购买行为.运用消费者行为理论,对影响购买行为的因素进行实证分析,探讨设施蔬菜市场供需体系存在的问题及对策,为改善银川市设施蔬菜的生产销售问题提供建议.
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| 关 键 词： | 设施蔬菜 消费者 需求 影响因素 |
Research based on the consumer angle of greenhouse vegetable in Yinchuan market |
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| Huang Yue,Li Lijuan,Tian Ning.Research based on the consumer angle of greenhouse vegetable in Yinchuan market[J].Journal of Agricultural Sciences,2011,32(3):84-86. |
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| Authors: | Huang Yue Li Lijuan Tian Ning |
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| Institution: | 1.Northwest Agriculture and Forestry University,Yangling 712100,China;2.School of Economics and Management,Ningxia University,Yinchuan 750021,China) |
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| Abstract: | Greenhouse vegetables industry has become the backbone of Yinchuan at present.In recent years,greenhouse vegetable planting area has fast grown,with benefit significantly improved,which made great contributions to the increase of farmers＇ income.But along with the development of greenhouse vegetable industry,the supply and demand system of greenhouse vegetable in Yinchuan market gradually appear a series of problems.This article from the angle of consumers,based on the field investigation way,studies the actual purchase behavior of greenhouse vegetable consumers.This paper using consumer behavior theory,analysis factors of influence on the customers＇ purchasing behavior,in order to found existing problems of greenhouse vegetable market supply and demand system.Then seek solutions to provide advice for improving the production and sales system of Yinchuan greenhouse vegetables. |
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| Keywords: | greenhouse vegetable consumer demand influence factors |
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