| 建立茶叶企业分析检测机制 助推企业品牌建设 |
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| 引用本文： | 钟兴刚.建立茶叶企业分析检测机制 助推企业品牌建设[J].茶叶通讯,2010,37(4):28-29,36. |
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| 作者姓名： | 钟兴刚 |
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| 作者单位： | 湖南省农业科学院茶叶研究所·长沙·410125;湖南省茶叶检测中心·长沙·410125 |
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| 摘 要： | 建立茶叶企业分析检测机制,从基地建设、质量追踪体系、树立产品信心、培养消费者信心、建设雄厚的技术力量、获得行业学术地位等方面助推茶叶品牌建设。
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| 关 键 词： | 茶企业 分析检测 品牌建设 |
To Establish Tea Enterprise Testing & Analysis Mechanism,and Promote Tea Brand Development |
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| ZHONG Xing-gang.To Establish Tea Enterprise Testing & Analysis Mechanism,and Promote Tea Brand Development[J].Tea Communication,2010,37(4):28-29,36. |
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| Authors: | ZHONG Xing-gang |
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| Institution: | ZHONG Xing-gang1,2(1 Tea Research Institute Hunan Academy of Agricultural Sciences,Changsha,410125,2 Hunan Tea Test Centre,Changsha 410125) |
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| Abstract: | This article demonstrate the importance of establishing tea enterprise test and analysis mechanism in tea brand building,from the aspects,producing base construction,quality tracing system,building up consumer confidence,enhancing enterprise technological power,acquiring line academical status. |
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| Keywords: | Tea enterprise Test and analysis Brand construction |
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