| 普洱茶营销战略的PEST分析 |
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| 引用本文： | 吕才有,张娅玲,单治国,刘勤晋.普洱茶营销战略的PEST分析[J].云南农业大学学报,2009,3(3):34-37. |
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| 作者姓名： | 吕才有 张娅玲 单治国 刘勤晋 |
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| 作者单位： | [1]西南大学食品科学学院,重庆400715 [2]云南农业大学龙润普洱茶学院,云南昆明650201 |
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| 基金项目： | 基金项目：国家支撑项目（2007BAD58806）. |
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| 摘 要： | 从营销基本理论人手，通过对普洱茶营销形式及特点的分析，采用PEST法对产业大环境分析，提出要做强、做大普洱茶产业，应该创新营销，实施绿色营销、学术营销及体验式营销战略。
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| 关 键 词： | 普洱茶 营销战略 PEST法 |
Analysis of Marketing Strategy of Pu-erh by PEST |
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| Institution: | LV Cai-you , ZHANG Ya-ling , SHAN Zhi-guo , LIU Qin-jin (1. College of Food Science, Southwest University, Chongqing 400715, China; 2 . College of Longrun Pu-erh Tea, Yunnan Agricultural University, Kunming 650201, China) |
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| Abstract: | Pu-erh tea; marketing ; PEST analysisAbstract： This article briefly introduces the marketing of Pu-erh tea, then discusses the important way of Pu-erh tea marketing, marketing eharactric and analyzes the flowing five aspects of Pu-erh tea mar- keting eternal environment by PEST. With the coming of the age of knowledge economy, the circumstance of marketing has changed. The Pu-erh tea marketing has changed traditional marketing methods to green, academic and experience marketing as the new forms of leading marketing. |
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| Keywords: | Pu-erh tea marketing PEST analysis |
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