| 基于WCI的高校图书馆微信阅读推广研究——以辽宁省高校图书馆为例 |
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| 引用本文： | 边迪,陈群.基于WCI的高校图书馆微信阅读推广研究——以辽宁省高校图书馆为例[J].农业图书情报学刊,2018,30(11):121-126. |
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| 作者姓名： | 边迪 陈群 |
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| 作者单位： | 辽宁工程技术大学图书馆，辽宁 阜新 125105 |
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| 摘 要： | 新媒体环境下,微信成为高校图书馆与读者交流互动的新平台,在创新读者服务和提高图书馆服务质量方面,发挥了不可小觑的作用。文章调查分析了辽宁省30所高校图书馆的微信公众平台开展阅读推广活动的情况,通过WCI指数对微信阅读推广效果进行量化分析,并进一步提出优化微信阅读推广的策略。
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| 收稿时间： | 2018-08-23 |
Research on Wechat Reading Promotion of University Library Based on WCI: A Case Study of University Libraries in Liaoning |
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| BIAN Di,CHEN Qun.Research on Wechat Reading Promotion of University Library Based on WCI: A Case Study of University Libraries in Liaoning[J].Journal of Library and Information Sciences in Agriculture,2018,30(11):121-126. |
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| Authors: | BIAN Di CHEN Qun |
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| Institution: | Liaoning Project Technology University, Liaoning Fuxin 125105, China |
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| Abstract: | Under the new media environment, wechat has become a new platform for the communication and interaction between university libraries and readers, which plays a very important role in innovating readers service and improving library service quality. This paper investigated and analyzed the wechat public platforms of 30 university libraries in Liaoning, and used the Wechat Communication Index(WCI)to quantify their effects on reading promotion, and finally proposed suggestions to advance wechat reading promotion. |
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