| 城市消费者对食品安全现状满意度及影响因素探讨——基于对山东、四川、湖南等10省份的问卷调查 |
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| 引用本文： | 赵媛媛,李营.城市消费者对食品安全现状满意度及影响因素探讨——基于对山东、四川、湖南等10省份的问卷调查[J].安徽农业科学,2016(19):231-234. |
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| 作者姓名： | 赵媛媛 李营 |
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| 作者单位： | 曲阜师范大学经济学院，山东日照276800; 山东省食品安全治理政策研究中心，山东日照276800 |
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| 摘 要： | 根据对全国10个省、自治区的城市消费者有关食品安全现状满意度调查的2 163份有效问卷数据,发现消费者对当前市场上的食品安全表现出中等偏下的满意度。在此基础上探讨了影响消费者食品安全满意度的因素,提出了一系列相应建议,有利于政府、消费者、企业等联手共治促成我国食品安全新常态。
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| 关 键 词： | 城市消费者 食品安全现状 满意度 影响因素探索 |
Satisfaction of Urban Consumers to Present Situation of Food Safety and Influencing Factors-Based on a Questionnaire Survey of Ten Provinces such as Shandong,Sichuan and Hunan |
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| ZHAO Yuan-yuan,LI Ying.Satisfaction of Urban Consumers to Present Situation of Food Safety and Influencing Factors-Based on a Questionnaire Survey of Ten Provinces such as Shandong,Sichuan and Hunan[J].Journal of Anhui Agricultural Sciences,2016(19):231-234. |
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| Authors: | ZHAO Yuan-yuan LI Ying |
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| Abstract: | Satisfaction of 2 163 urban customers from ten provinces to present situation of food safety was surveyed through questionnaires, and the investigation showed that the consumers’ satisfaction to current situation of food safety was not high at the lower-middle level.The factors influencing the consumers’ satisfaction to food safety was discussed.A series of suggestions were put forward to help the government, consum-ers and enterprises work together to facilitate food safety becoming new normal . |
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| Keywords: | Urban customers Food safety Satisfaction Exploration of influencing factors |
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