| 基于SWOT分析的静升古镇旅游深度开发研究 |
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| 引用本文： | 卜婷婷,胡炜霞,张爱国.基于SWOT分析的静升古镇旅游深度开发研究[J].安徽农业科学,2016,44(16):183-185. |
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| 作者姓名： | 卜婷婷 胡炜霞 张爱国 |
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| 作者单位： | 山西师范大学地理科学学院,山西临汾,041004;中国科学院地理科学与资源研究所，北京100101;山西师范大学历史与旅游文化学院，山西临汾041004 |
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| 基金项目： | 国家自然科学基金项目(41501160)。 |
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| 摘 要： | 古镇旅游作为一种独特的旅游形式日益成为旅游业的热点。笔者通过SWOT分析方法,对静升古镇旅游发展的优势、劣势、机遇和威胁进行了综合分析,探讨了静升古镇旅游发展定位及深度开发的策略,以期为静升古镇旅游可持续发展提供参考。
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| 关 键 词： | 古镇旅游 SWOT分析 深度开发 品牌效应 |
Study on Tourism Development of Jingsheng Ancient Town Based on SWOT Analysis |
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| BU Ting-ting,HU Wei-xia,ZHANG Ai-guo.Study on Tourism Development of Jingsheng Ancient Town Based on SWOT Analysis[J].Journal of Anhui Agricultural Sciences,2016,44(16):183-185. |
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| Authors: | BU Ting-ting HU Wei-xia ZHANG Ai-guo |
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| Abstract: | Ancient town tourism as a unique form of tourism has increasingly become a hot spot in the tourism industry. Through SWOT analysis method, the advantages, disadvantages, opportunities and threats of tourism development in Jingsheng ancient town were comprehensively ana-lyzed. The orientation and strategy for depth development was discussed, so as to provide a certain reference for sustainable development of tourism in Jingsheng ancient town. |
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| Keywords: | Ancient town tourism SWOT analysis Depth development Brand effect |
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