| 武夷山森林公园旅游形象定位思考 |
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| 引用本文： | 郝国文,林思祖,黄启堂.武夷山森林公园旅游形象定位思考[J].内蒙古林业调查设计,2008,31(1):85-88. |
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| 作者姓名： | 郝国文 林思祖 黄启堂 |
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| 作者单位： | 福建省农林大学,福州,350002 |
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| 摘 要： | 武夷山森林公园环境优美,旅游资源丰富多样,是人们旅游休闲的好去处。按照福建省"十一五"旅游业整体发展规划,运用SWOT分析方法分析了武夷山森林公园在福建省旅游行业中的竞争优势、劣势、机遇和挑战,提出武夷山森林公园的发展要以武夷山风景名胜区为依托,并将福建省文化遗产资源有选择的融入公园景观规划当中,树立起具有自身特点的形象。
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| 关 键 词： | 武夷山森林公园 旅游形象定位 SWOT分析 特色文化 |
| 文章编号： | 1006-6993（2008）01-0085-04 |
| 收稿时间： | 2007-11-12 |
| 修稿时间： | 2007年11月12 |
Consideration of Tourism Image of Wuyishan Forest Pa |
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| HAO Guo-wen,LIN Si-zu,HUANG Qi-tang.Consideration of Tourism Image of Wuyishan Forest Pa[J].Inner Mongolia Forestry Investigation and Design,2008,31(1):85-88. |
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| Authors: | HAO Guo-wen LIN Si-zu HUANG Qi-tang |
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| Abstract: | Wuyishan Forest Park is a great place for travel,and it has not only beautiful views,but also rich in tourism resources.According to the Fujian province`s eleventh Five-Year overall development plan and relevant programs,the strengths,weaknesses,opportunities and threats of Wuyishan National Forest Park in a large environment of Fujian province were analysed by using the SWOT method.Finally,a conclusion that Wuyishan Forest Park`s development should be based on the scenic spots and historic sites of Fujian was drawn,the planning and design should combined with the Fujian culture inheritance to establish the image. |
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| Keywords: | Wuyishan forest park tourism image orientation SWOT analysis method Characteristic culture |
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