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2014年大蒜形势展望及营销对策
引用本文:卞茂启.2014年大蒜形势展望及营销对策[J].中国果菜,2014(4):8-14.
作者姓名:卞茂启
作者单位:山东省金乡县技术监督局,山东金乡272200
摘    要:本文以当前大蒜的种植、贮藏和销售情况为基础,分析了大蒜价格波动的影响因素,提出了今年大蒜产业面临的机遇、风险和挑战;并在此基础上,预测了大蒜的价格走势,进一步提出了营销对策,以期为大蒜种植者和经营者提供参考。

关 键 词:大蒜  形势分析  营销  对策

The Prospect and Marketing Strategy of Garlic in 2014
BIAN Mao-qi.The Prospect and Marketing Strategy of Garlic in 2014[J].China Fruit and Vegetable,2014(4):8-14.
Authors:BIAN Mao-qi
Institution:BIAN Mao-qi (Technical Supervision Jinxiang County, Jinxiang 272200, China)
Abstract:Based on garlic planting, storage and sales, the factors affecting price volatility of garlic were analyzedand the opportunities, the risks and challenges garlic facing in 2014 were presented in this paper. Aimed on providing reference for garlic operators, garlic further prices, and marketing strategy was proposed on the basis of the current situation.
Keywords:Garlic  situation analysis  marketing  countermeasures
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