| 新媒体时代农机企业品牌传播的现状与建议 |
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| 引用本文： | 许天瑶.新媒体时代农机企业品牌传播的现状与建议[J].农业工程,2015,5(5):21-22. |
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| 作者姓名： | 许天瑶 |
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| 作者单位： | 中国农业机械化科学研究院，北京100083 |
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| 摘 要： | 新媒体以便捷、自由和开放的传播特点迅速成为一批善于并乐于表达自己意见的传播者所用。企业开始逐步重视新媒体平台建设，农机企业大部分都有官方微博或者微信，有部分企业甚至开发了移动客户端的第3方应用程序。企业品牌传播是一项复杂的工作，善于生产个性化内容的新媒体，传播效果更明显，也会得到企业的认可和青睐。
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| 关 键 词： | 新媒体 媒介生态 品牌传播 传播策略 |
Present Situation and Suggestion of Brand Communication for Agricultural Machinery Enterprise under New Media Age |
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| Xu Tianyao.Present Situation and Suggestion of Brand Communication for Agricultural Machinery Enterprise under New Media Age[J].Agricultural Engineering,2015,5(5):21-22. |
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| Authors: | Xu Tianyao |
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| Abstract: | Due to its convenience，freedom and openness broadcasting traits，new media is quickly applied by those who are willing and skillful at expressing themselves.Most enterprises are putting more and more emphasis on new media platform development.Most of them already had their own micro-blog or wechat.Even some enterprises already developed APP for third party mobile end user.Brand communication of corporate was a complicated work，be good at producing new media of personalized content，its spread effect could be more apparent，it would be recognized and favored by enterprises. |
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