| 对第三方物流企业发展增值服务竞争战略的SWOT分析 |
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| 引用本文： | 宋丹,许恒勤.对第三方物流企业发展增值服务竞争战略的SWOT分析[J].森林工程,2009,25(2):94-96. |
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| 作者姓名： | 宋丹 许恒勤 |
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| 作者单位： | 东北林业大学,哈尔滨,150040 |
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| 摘 要： | 自从我国加入WTO后，物流行业的竞争日益激烈，物流业面临着前所未有的挑战。第三方物流企业想要求得发展，必须通过发展增值服务获得更大的市场份额。本文通过SWOT分析法，对我国第三方物流企业发展增值服务的状况进行系统分析，对于如何发展增值服务提出建议，指导企业正确的把握发展方向，抓住机遇，赢得市场空间。
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| 关 键 词： | 增值服务 SWOT分析 竞争战略 |
SWOT Analysis on Developing Value-added Service Competitive Strategy of the Third Party Logistics Enterprise |
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| Song Dan,Xu Hengqin.SWOT Analysis on Developing Value-added Service Competitive Strategy of the Third Party Logistics Enterprise[J].Forest Engineering,2009,25(2):94-96. |
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| Authors: | Song Dan Xu Hengqin |
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| Institution: | (Northeast Forestry University, Harbin 150040) |
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| Abstract: | With China entering WTO, logistics competition is gradually fierce. Logistics industry is facing unprecedented challenges. If the third party logistics enterprises want to develop, they have to develop value-added service for increasing market share. The advantages and disadvantages for carrying out value-added service by SWOT were mainly analyzed and some recom- mendations on how to create value were proposed to guide enterprises to seize the opportunity and win the space. |
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| Keywords: | value-added services SWOT eompetitive strategy |
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