| 佳县红枣产业发展现状及其市场定位分析 |
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| 引用本文： | 马伊卿.佳县红枣产业发展现状及其市场定位分析[J].陕西林业科技,2012(3):72-74. |
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| 作者姓名： | 马伊卿 |
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| 作者单位： | 佳县土石山区造林试验站,陕西佳县,719200 |
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| 摘 要： | 针对红枣产业发展现状和出现的问题,分析了佳县红枣产业发展前景及市场定位,提出了开发红枣药用价值,促进产业结构优化,打造佳县红枣品牌,开展品牌营销战略等一系列措施,以促进红枣产业的科学化发展。
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| 关 键 词： | 佳县 红枣产业 发展现状 市场定位 |
Red Date Industry in Development and Market Jiaxian County, Positioning Analysis |
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| MA Yi-qing.Red Date Industry in Development and Market Jiaxian County, Positioning Analysis[J].Shaanxi Forest Science and Technology,2012(3):72-74. |
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| Authors: | MA Yi-qing |
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| Institution: | MA Yi-qing (The Earth-rock Mountain Afforestation Experiment Station of J iaxian County, Yulin Shaanxi , 719200) |
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| Abstract: | Based on the problems existed in the red date industry and market positioning analysis, strategies for the industrial development of red date were proposed with the focus on the medicinal val- ue development to improve the restructuring of the industry and brand establishment in marketing. |
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| Keywords: | Jiaxian county red date industry developing status market positioning |
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