| 基于SWOT分析的我国丝绸产业发展战略研究 |
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| 引用本文： | 范作冰,于威,顾国达.基于SWOT分析的我国丝绸产业发展战略研究[J].蚕业科学,2010,36(3):564-570. |
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| 作者姓名： | 范作冰 于威 顾国达 |
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| 作者单位： | 杭州电子科技大学管理学院,杭州,310018;浙江理工大学生命科学学院,杭州,310018;浙江大学经济学院,杭州,310027 |
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| 基金项目： | 国家社会科学基金，教育部留学回国人员科研启动基金 |
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| 摘 要： | 中国是世界上最大的丝绸产品生产国和出口国,丝绸产业是可以主导国际市场的特色出口产业之一。选择了丝绸贸易"后配额时代"这一特殊时代背景,运用态势(SWOT)分析法对中国的丝绸产业进行了全面分析,对产业的竞争优势、自身存在问题以及当前所面临国际环境中的机遇和挑战等进行了分析,根据分析结论提出了要尽快完善中西部地区的产业链、推进行业技术改造、实施品牌战略、扩大丝绸最终产品出口等战略选择。
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| 关 键 词： | 丝绸产业 发展战略 态势分析 |
Study on Development Strategy of Chinese Silk Industry Based on SWOT Analysis |
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| FAN Zuo-Bing,YU Wei,GU Guo-Da.Study on Development Strategy of Chinese Silk Industry Based on SWOT Analysis[J].Acta Sericologica Sinica,2010,36(3):564-570. |
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| Authors: | FAN Zuo-Bing YU Wei GU Guo-Da |
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| Abstract: | China is the largest producer and exporter of silk product in the world and its silk industry is one of the special export industries which has strong competitive advantages in the international market currently. In this paper,SWOT analysis was carried out on China's silk industry under the particular background of‘post-quota era’of silk trade. The competitive advantages and disadvantages,the opportunities and challenges in the current international environment faced by China's silk industry were analyzed. In addition,countermeasures such as completing the industrial chain in central and western regions of China as soon as possible,promoting technological innovation in silk industry,implementing brand strategy,and expanding the export of finished silk products were proposed for future development of China's silk industry. |
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| Keywords: | Silk industry Development strategy Status and trend analysis |
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