| 英国HyLiFe复合图书馆营销策略评介 |
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| 引用本文： | 翁秀玉.英国HyLiFe复合图书馆营销策略评介[J].农业图书情报学刊,2005,17(11):175-176,F0003. |
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| 作者姓名： | 翁秀玉 |
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| 作者单位： | 福州大学,图书馆,福州,350002 |
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| 摘 要： | 从现代市场营销角度，介绍了英国HyLiFe复合图书馆在项目实施过程中所采用的营销策略，指出了营销对现代以“用户为中心”图书馆的重要性。
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| 关 键 词： | 英国 HyLiFe复合图书馆 营销策略 电子图书馆 目标用户 |
| 文章编号： | 1002-1248（2005）11-0175-03 |
| 收稿时间： | 2005-05-12 |
| 修稿时间： | 2005-05-12 |
Review of the Marketing Strategy of HyLiFe Hybrid Library in UK |
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| WONG Xiu-yu.Review of the Marketing Strategy of HyLiFe Hybrid Library in UK[J].Journal of Library and Information Sciences in Agriculture,2005,17(11):175-176,F0003. |
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| Authors: | WONG Xiu-yu |
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| Institution: | Library, Fuzhou University, Fuzhou 350002, China |
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| Abstract: | From the angle of modern marketing, the paper had introduced the marketing strategy of HyLiFe in UK, and points out the importance of marketing for library focusing on user service. |
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| Keywords: | HyLiFe marketing library hybrid library |
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