| 猪肉销售商可追溯体系参与行为及其影响因素——基于北京、上海、济南3市636位销售商的实证分析 |
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| 引用本文： | 金俪雯,刘增金,刘爱军.猪肉销售商可追溯体系参与行为及其影响因素——基于北京、上海、济南3市636位销售商的实证分析[J].浙江农业学报,2021,33(3):541. |
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| 作者姓名： | 金俪雯 刘增金 刘爱军 |
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| 作者单位： | 1. 南京农业大学 经济管理学院,江苏 南京 2100952.上海市农业科学院 农业科技信息研究所,上海 201403 |
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| 基金项目： | 国家自然科学基金(71603169,71273137);上海市哲学社会科学规划课题(2018EJB009);2020年度江苏省社科应用研究精品工程财经发展专项课题(20SCB-05) |
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| 摘 要： | 基于北京、上海、济南3个城市636位猪肉销售商的调研数据,运用双变量Probit模型,分析猪肉销售商可追溯体系参与行为及其影响因素。研究结果显示,批发市场与农贸市场的猪肉销售商参与可追溯体系的水平参差不齐,仅有28.62%的销售商所售猪肉具备可追溯能力。就可追溯体系参与行为而言,仍有较大的改善空间。目前猪肉销售商多为中青年人,学历普遍较低,对猪肉可追溯体系的重要性认识程度较为一般。分析发现,采购关系、销售年限、销售利润、销售业态、关注程度、惩治力度、监控力度与年龄显著(P<0.1)影响销售商的参与行为。据此提出加强猪肉可追溯体系宣传工作、给予规范实施可追溯体系参与行为的猪肉销售商适当奖励、政府相关部门和市场管理方应加强对猪肉销售商的监管力度等建议。
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| 关 键 词： | 猪肉可追溯体系 参与行为 销售商 双变量Probit模型 |
| 收稿时间： | 2020-08-28 |
Participation behavior of pork seller in traceability system: empirical analysis of 636 sellers in Beijing,Shanghai and Jinan,China |
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| JIN Liwen,LIU Zengjin,LIU Aijun.Participation behavior of pork seller in traceability system: empirical analysis of 636 sellers in Beijing,Shanghai and Jinan,China[J].Acta Agriculturae Zhejiangensis,2021,33(3):541. |
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| Authors: | JIN Liwen LIU Zengjin LIU Aijun |
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| Institution: | 1. College of Economics and Management, Nanjing Agricultural University, Nanjing 210095, China
2. Institute of Agricultural Science and Technology Information, Shanghai Academy of Agricultural Sciences, Shanghai 201403, China |
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| Abstract: | Based on the survey data of 636 pork sellers in three cities of Beijing, Shanghai and Jinan, a bivariate Probit model was used to analyze the influencing factors of pork sellers' participation behavior in traceability system. It was found that the participation level of pork sellers in wholesale market and wet market was different. Only 28.62% of the pork sellers took part in the traceability system, and the pork sold by them had the “traceability”. So, the participation level needs to be substantially improved. At present, most pork sellers are young and middle-aged people, their education is generally low, and they have a relatively low level of awareness of the importance of pork traceability. The purchasing relationship, the years of sales, the sales profit, the sales format, the degree of attention, the punishment intensity, the monitoring intensity and the age significantly (P<0.1) affected the pork sellers' participation behavior. Therefore, it is proposed to strengthen the publicity of pork traceability system, to give appropriate rewards to pork sellers who standardize the participation behavior in traceability system, and to strengthen supervision of pork sellers by the government departments and market managers. |
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| Keywords: | pork traceability system participation behavior sellers bivariate Probit model |
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