| 我国高等农业院校图书馆信息服务与市场营销的现状调查与探讨 |
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| 引用本文： | 李冬梅,谢水顺.我国高等农业院校图书馆信息服务与市场营销的现状调查与探讨[J].农业图书情报学刊,2004,15(1):43-46. |
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| 作者姓名： | 李冬梅 谢水顺 |
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| 作者单位： | 1. 福建农林大学,图书馆,福州,350002
2. 福建省图书馆,福州,350001 |
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| 摘 要： | 笔者通过文献检索与登陆图书馆网页查询两种方式对我国高等农业院校图书馆的信息服务及市场营销的现状进行较为全面的调查 ,分析了其不活跃的原因 ,并对开展信息服务和市场营销的必要性与紧迫性进行了探讨 ,最后提出了开展信息服务营销策略的几点建议
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| 关 键 词： | 农业院校 图书馆 信息服务 信息营销 |
| 文章编号： | 1002-1248(2004)01-0043-04 |
| 修稿时间： | 2003年6月12日 |
Investigation and Analysis of the Current Situation of Information Service and Marketing in Agricultural University Libraries in China |
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| LI Dong-mei,XIE Shui-shun.Investigation and Analysis of the Current Situation of Information Service and Marketing in Agricultural University Libraries in China[J].Journal of Library and Information Sciences in Agriculture,2004,15(1):43-46. |
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| Authors: | LI Dong-mei XIE Shui-shun |
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| Abstract: | The current situation of information service and marketing in agricultural university libraries in China has been investigated by retrieving documents or by inquiring the website of libraries The paper also analyzes the reasons of inactive situation The necessity and emergency of developing information service and marketing has been discussed The paper has also put forward strategy for information service and marketing |
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| Keywords: | agricultural universities libraries information service information marketing |
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