| 基于马斯洛需要层次理论的休闲农业开发探讨 |
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| 引用本文： | 范水生.基于马斯洛需要层次理论的休闲农业开发探讨[J].中国农学通报,2011,27(14):286-290. |
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| 作者姓名： | 范水生 |
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| 作者单位： | 福建农林大学作物科学学院,福州,350002 |
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| 基金项目： | 福建省科技厅青年人才项目 |
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| 摘 要： | 休闲农业的设计与运作根据马斯洛需要层次需求理论，满足人们由生理、安全到自我实现的需求，可以为人们提供丰富的休闲产品与休闲体验。本文提出用“功能涵盖性”的原则界定“休闲农业”概念，并在分析休闲农业的多功能特性与产业本质的基础上，运用马斯洛需要层次需求理论，从管理者、经营者两个方面提出了休闲农业开发的思路。
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| 关 键 词： | 测评 测评 市场化 农村土地流转 忠县 |
| 收稿时间： | 2010/3/30 0:00:00 |
| 修稿时间： | 3/8/2011 12:00:00 AM |
Study on How to Develop Agro-tourism Based on Mallow's Hierarchy of Human Needs Theory |
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| Fan Shuisheng,Zhu Chaozhi.Study on How to Develop Agro-tourism Based on Mallow's Hierarchy of Human Needs Theory[J].Chinese Agricultural Science Bulletin,2011,27(14):286-290. |
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| Authors: | Fan Shuisheng Zhu Chaozhi |
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| Institution: | Fan Shuisheng,Zhu Chaozhi (College of Crop Sciences,Fujian Agriculture and Forestry University,Fuzhou 350002 ) |
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| Abstract: | According to Mallow ’ s hierarchy of human needs theory, agro-tourism is to satisfy people ’ s physiological needs, security needs, and self-actualization needs. The author comes up with the ‘ functional umbrella ’ principle and provides the definition of ‘ agro-tourism ’ . Based on Mallow ’ s hierarchy of human needs theory and analysis of the multifunctional and industrial nature of agro-tourism, the author puts forward some ideas to develop agro-tourism as a manager and an operator from the perspective of mangers and operators. |
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| Keywords: | Mallow ’ s hierarchy of human needs theory agro-tourism the multifunctional and industrial nature of agro-tourism |
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