| 基于质量安全调整系数的农业品牌价值评估方法研究 |
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| 引用本文： | 王炜.基于质量安全调整系数的农业品牌价值评估方法研究[J].安徽农业科学,2011,39(4):2456-2458. |
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| 作者姓名： | 王炜 |
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| 作者单位： | 安徽商贸职业技术学院,安徽芜湖,241002 |
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| 基金项目： | 安徽省高校省级科学研究项目"基于模糊数学的知识产权评估收益法模型研究"，安徽省高校青年教师科研资助计划项目"农业品牌价值与评估研究" |
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| 摘 要： | 在分析农业品牌价值评估及我国农业行业特点的基础上,引入＂质量安全性＂指标,构建了基于质量安全调整系数的农业品牌价值评估模型,在质量安全调整系数估算中引入了集值统计方法。结果表明：该方法既符合农业品牌产品＂质量安全性＂评价模糊性的特点,又方便地集中了多种不同意见,减少了专家判断中的随机误差,与模糊综合评价法相比,真正实现了模糊指标的量化。
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| 关 键 词： | 农业品牌 价值评估 质量安全 集值统计 |
Assessment Methods of Agricultural Brand Value Based on Quality Safety Adjustment Coefficient |
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| WANG Wei.Assessment Methods of Agricultural Brand Value Based on Quality Safety Adjustment Coefficient[J].Journal of Anhui Agricultural Sciences,2011,39(4):2456-2458. |
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| Authors: | WANG Wei |
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| Institution: | WANG Wei(Anhui Business College of Vocational Technology,Wuhu,Anhui 241002) |
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| Abstract: | Based on the analysis of agricultural brand value assessment and the characteristics of agriculture industry in China, the index of quality safety was introduced and the assessment methods of agricultural brand value based on quality safety adjustment coefficient was constructed, moreover, the method of mass statistics was introduced into the calculation of quality safety adjustment coefficient. The results indicated that this method not only in accordance with the evaluation fuzziness of quality safety of ... |
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| Keywords: | Agricultural brand Value evaluation Quality safety Mass statistics |
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