| 网络经济下民族饲料品牌跨境营销策略 |
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| 引用本文： | 胡春丽.网络经济下民族饲料品牌跨境营销策略[J].中国饲料,2021,1(8):97-100. |
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| 作者姓名： | 胡春丽 |
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| 作者单位： | 胡春丽（濮阳职业技术学院，河南濮阳 457000） |
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| 摘 要： | 经济全球化和电子商务技术的快速发展，让企业的销售市场不再局限于某一区域、某一国家，而是突破国家和空间的界限，让跨境贸易往来变得越来越普及。在国家之间的贸易往来模式中，跨境电商具有显著优势，借助网络第三方平台能实现货物宣传、仓储、交易、物流一体化管理，受到不少企业的追捧。跨境电商成为企业创造收益，打开市场的重要渠道，关于跨境电商中的重要环节——跨境营销也成为当前学者和企业家关注的重点。饲料企业作为我国民营企业发展中的重要组成部分，在日益激烈的市场竞争环境中也在积极寻找跨境电商、跨境营销的发展路径。本文以民族饲料企业为研究对象，进一步概况了当前网络经济背景下民族饲料企业营销方式的机遇和挑战，并分析民族饲料品牌跨境营销的困境所在，以此提出适合的跨境营销策略，为我国饲料企业跨境电商发展提供参考。
关键词]网络经济|民族饲料品牌|跨境营销|策略
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| 关 键 词： | 网络经济 民族饲料品牌 跨境营销 策略 |
Cross-border marketing strategy of national feed brands under network economy |
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| HU Chunli.Cross-border marketing strategy of national feed brands under network economy[J].China Feed,2021,1(8):97-100. |
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| Authors: | HU Chunli |
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| Institution: | (Puyang Vocational and Technical College,Puyang,Henan Province 457000,China) |
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| Abstract: | With the rapid development of economic globalization and e-commerce technology,the sales market of enterprises is no longer limited to a certain region or a certain country,but breaks the national and spatial boundaries,making cross-border trade more and more popular.Among the trade modes between countries,cross-border e-commerce has significant advantages.With the help of the network third-party platform,it can realize the integrated management of goods publicity,storage,transaction and logistics,which is popular among many enterprises.Cross-border e-commerce has become an important channel for enterprises to create profits and open the market.An important link in cross-border e-commerce,namely cross-border marketing,has also become the focus of current scholars and entrepreneurs.Feed enterprises,as an important part of the development of private enterprises in China,are also actively looking for the development path of crossborder e-commerce and cross-border marketing in the increasingly competitive market environment.Taking ethnic feed enterprises as the research object,this paper further summarizes the opportunities and challenges of the marketing methods of ethnic feed enterprises under the current network economy background,and analyzes the dilemma of cross-border marketing of ethnic feed brands.Based on this,appropriate cross-border marketing strategies are proposed to provide reference for the development of cross-border e-commerce of feed enterprises in China. |
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| Keywords: | network economy National feed brand Cross-border marketing strategy |
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