| 基于战略定位理论的中小型饲料企业发展路径探析 |
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| 引用本文： | 陈剑.基于战略定位理论的中小型饲料企业发展路径探析[J].中国饲料,2021,1(9):110-113. |
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| 作者姓名： | 陈剑 |
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| 作者单位： | 陈剑（达州广播电视大学，四川达州 635000） |
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| 摘 要： | 饲料行业涉及种植业、畜牧养殖业、食品等多个领域，对我国国民经济有重要的影响。从目前我国饲料企业的数量和发展规模看，大部分属于中小型企业。而很多中小型饲料企业发展普遍存在的成本上升、利润大幅度下降、品牌优势缺乏等问题，制约了其发展。本文以战略定位理论为基础，结合中小型饲料企业的实际情况，探讨其发展路径，以期为饲料企业可持续健康发展提供参考。
关键词] 战略定位理论|饲料企业|发展路径
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| 关 键 词： | 战略定位理论 饲料企业 发展路径 |
Analysis on the development path of small and medium-sized feedenterprises based on the strategic positioning theory |
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| CHEN Jian.Analysis on the development path of small and medium-sized feedenterprises based on the strategic positioning theory[J].China Feed,2021,1(9):110-113. |
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| Authors: | CHEN Jian |
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| Institution: | (Dazhou Radio&Tv University,Dazhou,Sichuan Province 635000,China) |
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| Abstract: | Feed industry involves many fields such as planting,animal husbandry,food and so on,which has an important impact on China's national economy.Judging from the current number and development scale of China's feed enterprises,most of them belong to small and medium-sized enterprises.There are many problems in the development of many small and medium-sized feed enterprises,such as rising costs,declining profits,lack of brand advantages,which restrict the development of enterprises.Based on the strategic positioning theory,the development path of small and medium-sized feed enterprises combined with their actual situation were discussed in this paper,in order to provide reference for their sustainable and healthy development. |
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| Keywords: | strategic positioning theory feed enterprise development path |
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