| 超市业态下有机农产品消费需求实证分析 |
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| 引用本文： | 方平,周保吉,刘茜,陆受义,苏翔.超市业态下有机农产品消费需求实证分析[J].广西农业科学,2011(10):1298-1302. |
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| 作者姓名： | 方平 周保吉 刘茜 陆受义 苏翔 |
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| 作者单位： | 广西大学商学院; |
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| 基金项目： | 广西大学国家大学生创新性实验计划项目(200947) |
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| 摘 要： | 【目的】对南宁市消费者在超市业态下购买有机农产品意愿的影响因素进行调查分析,为促进有机农产品营销模式的优化提供理论参考。【方法】对南宁市有机农产品的消费市场需求进行抽样调查,分析不同消费个体的特性,并建立Logit回归模型,分析各影响因素与消费者在超市购买有机农产品的相关程度。【结果】超市有机农产品的购买意愿受消费者家庭月收入、对有机农产品评级的信任程度以及对超市经营有机农产品认可程度的影响最大;同时,消费者的首选农产品消费场所、家庭中是否有老人或小孩成员也是重要影响因素;而年龄、受教育程度、对自身健康的关注程度、对有机农产品的了解程度等因素对被解释变量的影响较小。【建议】通过加强质量监管力度、实现规模经营、降低产销成本、多种途径完善超市有机农产品销售模式等手段促进超市业态下有机农产品的发展。
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| 关 键 词： | 有机农产品 超市业态 购买意愿 Logit模型 需求分析 |
Empirical analysis of consumer's demand for organic agricultural products in supermarkets |
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| FANG Ping,ZHOU Bao-ji,LIU Qian,LU Shou-yi,SU Xiang.Empirical analysis of consumer's demand for organic agricultural products in supermarkets[J].Guangxi Agricultural Sciences,2011(10):1298-1302. |
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| Authors: | FANG Ping ZHOU Bao-ji LIU Qian LU Shou-yi SU Xiang |
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| Institution: | FANG Ping,ZHOU Bao-ji,LIU Qian,LU Shou-yi,SU Xiang(Business School,Guangxi University,Nanning 530004,China) |
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| Abstract: | Objective]The aim of the study was to investigate the factors affecting consumer's willingness for purchasing organic food in supermarkets in Nanning City in order to provide some theoretical references for improving the sales mode for organic agricultural product.Method]Sampling survey method was used to investigate the consumer's willingness to purchase organic food in supermarkets of Nanning City,and the characteristics of consumer's purchasing behavior were analyzed.Based on the analysis,Logit regress... |
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| Keywords: | organic agricultural product supermarket consumer's willingness Logit model demand analysis |
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