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| 基于网络文本和ASEB栅格分析的宁波奉化滕头村旅游体验提升路径研究 | |
| 引用本文： | 宋楠楠,崔会平,张建国,张明如.基于网络文本和ASEB栅格分析的宁波奉化滕头村旅游体验提升路径研究[J].浙江农业学报,2019,31(11):1935. |
| 作者姓名： | 宋楠楠 崔会平 张建国 张明如 |
| 作者单位： | 1.浙江农林大学 风景园林与建筑学院,浙江 杭州 311300;2.浙江农林大学 旅游与健康学院,浙江 杭州 311300;3.浙江农林大学 继续教育学院,浙江 杭州 311300 |
| 基金项目： | 浙江省科技厅公益技术研究农业项目(2016C32107); 浙江省农业软科学研究项目(ZJNYRKXYJKT201604) |
| 摘 要： | 作为5A级景区的宁波奉化滕头村,是新农村建设成果转化为旅游景区的典型案例,对乡村振兴中的村落化景区建设具有重要借鉴意义。以宁波滕头村为例,运用ROST Content Mining6软件,使用网络文本分析和ASEB栅格分析相结合的方法研究游客旅游体验,并提出旅游体验提升策略。结果表明:游客对设施服务与旅游活动两方面体验性最差,其次村落风貌方面体验性较差,游客在景区环境方面体验性最好。根据研究结果,提出相应改进建议,即今后滕头村要在凝练特色与发展优势、改善管理与设施服务、创新体验活动项目与文化产品开发等方面进行积极探索,以提升游客的旅游体验质量。 |
| 关 键 词： | 村落化景区 旅游体验 网络文本分析 ASEB 滕头村 |
| 收稿时间： | 2019-04-15 |
Study on promotion of tourism experience in Tengtou Village of Fenghua City of Ningbo based on web text and ASEB grid analysis |
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| SONG Nannan,CUI Huiping,ZHANG Jianguo,ZHANG Mingru.Study on promotion of tourism experience in Tengtou Village of Fenghua City of Ningbo based on web text and ASEB grid analysis[J].Acta Agriculturae Zhejiangensis,2019,31(11):1935. | |
| Authors: | SONG Nannan CUI Huiping ZHANG Jianguo ZHANG Mingru |
| Institution: | 1. School of Landscape Architecture, Zhejiang A&F University, Hangzhou 311300, China; 2. School of Tourism and Health, Zhejiang A&F University, Hangzhou 311300, China; 3. School of Continuing Education, Zhejiang A&F University, Hangzhou 311300, China |
| Abstract: | Tengtou Village of Fenghua City, Ningbo, as a 5A-level scenic spot, is a typical case of transforming the achievements of new rural construction into a scenic spot, which is called a scenic village in Zhejiang Province of China. It is of great significance for the construction of scenic villages during rural revitalization in recent years. In this paper, taking Tengtou Village of Ningbo as an example, we used two methods of web text analysis with the ROST Content Mining6 software and ASEB grid analysis to study tourism experience, and proposed some tourism experience improvement strategies for Tengtou Village. The results showed that tourists had the worst experience in facilities service and tourism activities, followed by poor experience in the village nature style and humanities, while they had the best experience in the scenic environment. According to the results, we proposed three suggestions to improve the quality of tourism experience for tourists in scenic village. Firstly, Tengtou village should condense its characteristics and develop advantages. Secondly, it must improve management ability and facilities services of the scenic spot. Thirdly, the village should innovate projects of experience activities and develop cultural products. |
| Keywords: | scenic village tourism experience web text analysis ASEB Tengtou Village |
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