| 《市场营销学》课程教学改革的研究与实践 |
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| 引用本文： | 景栋林.《市场营销学》课程教学改革的研究与实践[J].畜牧与饲料科学,2011(7):21-23. |
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| 作者姓名： | 景栋林 |
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| 作者单位： | 佛山科学技术学院动物科学系,广东南海,528231 |
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| 摘 要： | 阐述了动物科学专业《市场营销学》课程教学改革的基本思想,结合教学实践,从课程内容、教学方法、教学手段、与科研结合、考试方法等方面进行了教学改革研究与实践,调动了学生的学习积极性,提高了学生的综合素质,实现了教学目的。
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| 关 键 词： | 市场营销学 教学改革 教学效果 |
Research and Practice of the Teaching Reform on Marketing |
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| JING Dong-lin.Research and Practice of the Teaching Reform on Marketing[J].Animal Husbandry and Feed Science,2011(7):21-23. |
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| Authors: | JING Dong-lin |
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| Institution: | JING Dong-lin(Department of Animal Science,Foshan University,Nanhai 528231,China) |
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| Abstract: | The basic idea of teaching reform on Marketing was explained in the specialty of animal science. The teaching content,teaching methods and means,methods combined with scientific research and test methods were reformed in teaching practice. Results showed that through a variety of reforms,the learning motivation and overall quality of students were enhanced so as to realize the purpose of teaching. |
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| Keywords: | Marketing teaching reform teaching quality |
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