| 供应中断下具有随机需求的闭环供应链最优差别定价模型 |
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| 引用本文： | 曹磊,颜荣芳.供应中断下具有随机需求的闭环供应链最优差别定价模型[J].湖南农业大学学报(自然科学版),2016(4):63-68. |
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| 作者姓名： | 曹磊 颜荣芳 |
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| 作者单位： | (西北师范大学 数学与统计学院,甘肃 兰州730070) |
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| 摘 要： | 研究了在供应中断下具有随机需求的闭环供应链系统的最优差别定价模型.基于博弈论的理论和方法分别在集中式和分散式决策情形下,确定了最优批发价、最优销售价、最优订购量及系统利润. 最后通过数值例子对最优差别定价模型进行了实证分析.
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| 关 键 词： | 供应中断 随机需求 闭环供应链 差别定价 |
Optimal Pricing Model of Closed-Loop Supply Chain with Stochastic Demand under Supply Disruption |
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| CAO Lei,YAN Rong-fang.Optimal Pricing Model of Closed-Loop Supply Chain with Stochastic Demand under Supply Disruption[J].Journal of Hunan Agricultural University,2016(4):63-68. |
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| Authors: | CAO Lei YAN Rong-fang |
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| Institution: | (College of Mathematics and Statitics,Northwest Normal University,Lanzhou,Gansu730070,China) |
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| Abstract: | This paper studied the optimal pricing model in closed-loop supply chain system with stochastic demand supply interruption under the situation of centralized and decentralized decision-making, and determined the optimal wholesale price,the optimal selling price, the optimal order quantity and profit based on the theory and method of game theory.By a numerical example, the optimal pricing model was empirically analyzed. |
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| Keywords: | demand uncertainty closed-loop supply chain Interruption of supply differential pricing |
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