| 家庭的沟通教育方式对儿童消费观、消费态度和行为的影响综述 |
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| 引用本文： | 李诗颖.家庭的沟通教育方式对儿童消费观、消费态度和行为的影响综述[J].湖南农业大学学报(自然科学版),2016(6):135-140. |
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| 作者姓名： | 李诗颖 |
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| 作者单位： | （四川大学 公共管理学院，成都610064） |
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| 摘 要： | 父母在儿童的成长过程中扮演重要的角色。父母的沟通模式、教养方式和干预措施对儿童的消费观、消费态度和行为产生的影响和效果。东西方文化下不同教养方式对儿童的影响，并提出探索中国父母的沟通教育方式对儿童的消费观、消费态度和行为的重要性。
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| 关 键 词： | 家庭沟通模式 教养风格 干预措施 儿童 文化 |
Influences of Parents' Communication and Parenting Practices on Children's Consumer Values, Attitudes and Behavior |
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| LI Shi-ying.Influences of Parents' Communication and Parenting Practices on Children's Consumer Values, Attitudes and Behavior[J].Journal of Hunan Agricultural University,2016(6):135-140. |
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| Authors: | LI Shi-ying |
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| Institution: | (School of Public Administration,Sichuan University,Chengdu610064) |
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| Abstract: | Parents play an important role in the process of children''s development. This paper reviews how family communication patterns, parental styles and mediation strategies influence children''s consumer values, attitudes and behavior. It also reviews how parents affect children''s understanding of advertising. This paper discusses how different parental styles in different cultural background (Western and Eastern cultures) have different impacts on children, and points out the importance of investigating how parents influence children''s consumer values, attitudes and behavior. |
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