| 我国生鲜电商平台比较及选择研究 |
| |
| 引用本文： | 赵文硕,王玉杰,白 丽.我国生鲜电商平台比较及选择研究[J].蔬菜,2022(6):32-38. |
| |
| 作者姓名： | 赵文硕 王玉杰 白 丽 |
| |
| 作者单位： | （河北农业大学，河北 保定 071000) |
| |
| 基金项目： | 基金支持：河北省软科学项目（20557635D）。 |
| |
| 摘 要： | 为了促进我国生鲜电商良好发展，从生鲜电商交易规模、运营模式、平台数量、产品销售形式、市场环境等方面分析现阶段生鲜电商的发展现状，比较目前不同类型生鲜电商平台之间存在的差异，分析影响消费者选择生鲜电商平台的因素，并有针对性地提出增加用户黏性、优化平台运营模式、促进企业间正当差异化竞争、增加产品储备等可持续性发展的建议。
|
| 关 键 词： | 生鲜电商 运营模式 比较 消费者 发展 |
Comparison and Selection of Fresh E-commerce Platforms in
China |
| |
| ZHAO Wenshuo,WANG Yujie,BAI Li.Comparison and Selection of Fresh E-commerce Platforms in
China[J].Vegetables,2022(6):32-38. |
| |
| Authors: | ZHAO Wenshuo WANG Yujie BAI Li |
| |
| Institution: | (Agricultural University of Hebei, Baoding 071000, China) |
| |
| Abstract: | Abstract: In order to promote the good development of fresh e-commerce in China, the current development
status of fresh e-commerce were analyzed from the aspects of transaction scale, operation mode, number of
platforms, product sales form and market environment. The differences between different types of fresh e-commerce
platforms were compared and the factors affecting consumers'' choice of fresh e-commerce platform were
analyzed. Sustainable development suggestions were purposefully put forward, such as increasing user stickiness,
optimizing platform operation mode, promoting legitimate differentiated competition among enterprises,
increasing product reserves and so on. |
| |
| Keywords: | Keywords: fresh e-commerce operation mode comparison consumer development |
|
| 点击此处可从《蔬菜》浏览原始摘要信息 |
| 点击此处可从《蔬菜》下载免费的PDF全文 |
