| 茶叶区域品牌的成长路径和发展研究 |
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| 引用本文： | 陈太盛,钟诚.茶叶区域品牌的成长路径和发展研究[J].台湾农业探索,2012(5):39-42. |
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| 作者姓名： | 陈太盛 钟诚 |
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| 作者单位： | 福建师范大学协和学院;中共福州市委党校 |
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| 基金项目： | 福建省教育厅B类项目(JB11035S) |
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| 摘 要： | 茶叶区域品牌的成长具有明显的阶段性,它的成长路径分别要经过萌芽阶段、初生阶段、成长阶段和成熟阶段;在各成长阶段,茶叶区域品牌各具特点。为更好地促进茶叶区域品牌的发展,茶叶区域品牌的相关建设主体应组建茶叶区域品牌的管理团队,根据茶叶区域品牌所处的成长阶段采取相应的管理措施,发挥政府的作用和开展区域合作。
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| 关 键 词： | 茶叶区域品牌 成长路径 阶段特征 发展对策 |
The Growth Path and Development on the Regional Brand of Tea |
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| CHEN Tai-sheng,Zhong Cheng.The Growth Path and Development on the Regional Brand of Tea[J].Taiwan Agricultural Research,2012(5):39-42. |
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| Authors: | CHEN Tai-sheng Zhong Cheng |
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| Institution: | 1.Concord University College,Fujian Normal University,Fuzhou,Fujian,350001,China; 2.The Party School of Fuzhou,Fuzhou,Fujian,350001,China) |
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| Abstract: | The growth of regional tea brand has obvious stages: the beginning stage,the new-born stage,the growth stage and the ripeness stage,the regional tea brand shows different characteristics in different stages of growth.In order to promoting the development of the regional tea brand,the principal parts of the regional tea brand building should set up the brand management team,and should take appropriate management measures for the different growth stage of the tea regional brand,what's more,the government should bring into play its role and carry out regional cooperation. |
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| Keywords: | tea region brand growth path stage characteristic development countermeasure |
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