| 绿色消费需求与无公害茶营销 |
| |
| 引用本文： | 姜含春,赵红鹰.绿色消费需求与无公害茶营销[J].茶叶科学,2001,21(1):17-20. |
| |
| 作者姓名： | 姜含春 赵红鹰 |
| |
| 作者单位： | 安徽农业大学轻工学院!安徽合肥230036,农业部全国农技推广服务中心!北京100026 |
| |
| 摘 要： | 绿色消费人心所向、大势所趋 ;各茶叶进口国对进口茶叶卫生质量要求越来越高 ,茶叶出口面临一道道“绿色壁垒” ;我国即将成为WTO成员 ,传统的茶企业将与国际现代茶企业在国际与国内两大市场激烈竞争。各级政府倡引并扶持无公害营销 ,茶企业树立无公害营销观念 ,实施无公害营销活动以顺应新世纪饮料需求趋势及国际竞争需要 ,在营销水平和方式上和国际接轨 ,可持续发展我国茶业 ,提高我国茶叶竞争力 ,使我国茶叶出口顺利越过“绿色壁垒” ,增加茶农收入
|
| 关 键 词： | 茶 绿色消费需求 绿色壁垒 竞争 WTO 无公害营销 |
| 文章编号： | 1000-369X(2001)01-0017-04 |
| 修稿时间： | 2001年1月18日 |
The Relationship between the Requirement of GreenConsumption and Pollution-free Tea Marketing |
| |
| JIANG Han chun ,ZHAO Hong ying WTBX.The Relationship between the Requirement of GreenConsumption and Pollution-free Tea Marketing[J].Journal of Tea Science,2001,21(1):17-20. |
| |
| Authors: | JIANG Han chun ZHAO Hong ying [WTBX] |
| |
| Institution: | JIANG Han chun 1,ZHAO Hong ying 2 [WT6BX] |
| |
| Abstract: | The new concept of green consumption has been accepted by mostpeople;The requirement on the quality of importing tea in various tea-importing countries is situated in an increasingly strict circumstance,So we are facing various kinds of "Green Barriers"in tea export.China will be one of WTO'S members, the traditional tea industry will intensely compete with the foreign morden industries in domestic and international markets, therefore,we must take the effective measures at once, The goverment at different levels should set up the pollution-free marketing concept and support the pollution-free marketing in orde to adapt the beverage needs in new centrury.The ways and levels of our marketing should linked with those of international, so that we can realeize the final goals that improve the competitive power of tea industry greatly, overcome"Green Barriers"and increase the income of tea farmers. |
| |
| Keywords: | Tea Green consumption Green Barrier Compet WTO Pollution free tea marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《茶叶科学》浏览原始摘要信息 |
| 点击此处可从《茶叶科学》下载免费的PDF全文 |
