| 高等教育市场化视阈下的高校经营策略研究 |
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| 引用本文： | 郭伟欣,赵世莉.高等教育市场化视阈下的高校经营策略研究[J].中国农业教育,2011(5):32-35. |
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| 作者姓名： | 郭伟欣 赵世莉 |
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| 作者单位： | 1. 兰州大学,甘肃兰州,730000
2. 甘肃广播电视大学,甘肃兰州,730000 |
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| 摘 要： | 伴随着市场经济体制的建立与发展,高等教育市场化成为了国际高等教育以及我国高等教育发展的趋势。通过理顺高等教育市场化的历史脉络,在明确高等教育市场化的内涵的基础上分析高等教育市场化对所带来的机遇和挑战,并顺应着高等教育市场化的潮流分别提出了组织再造、品质管理、竞争力优势和人力资源管理经营策略。
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| 关 键 词： | 高等教育 市场化 高校管理 经营策略 |
Tertiary Institutional Management Strategy in the Context of China's Higher Educational Marketization |
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| GUO Wei-xin,ZHAO Shi-li.Tertiary Institutional Management Strategy in the Context of China's Higher Educational Marketization[J].China Agricultural Education,2011(5):32-35. |
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| Authors: | GUO Wei-xin ZHAO Shi-li |
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| Institution: | GUO Wei-xin1,ZHAO Shi-li2(1.Lanzhou University,Lanzhou 730000,China,2.Gansu Open University,China) |
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| Abstract: | With the establishment and development of market economy system,the marketization of higher education has become the trend of international as well as domestic higher educational development.On the basis of chronological analysis of the marketization and reasserting its definition and connotation,the present paper deals with the opportunities and challenges that come with the marketization as a spin-off or side-effect,and offers some management strategies of organization restructuring,quality control,compet... |
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| Keywords: | higher education higher education marketization tertiary institutional management management strategy |
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