| 现代农业科普创作刍议 |
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| 引用本文： | 冯桂真.现代农业科普创作刍议[J].农学学报,2020,10(4):89-92. |
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| 作者姓名： | 冯桂真 |
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| 作者单位： | 农业农村部人力资源开发中心/中国农学会,北京100125 |
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| 摘 要： | 农业科普工作是加快推进中国特色农业现代化、助力乡村振兴发展的重要举措。而农业科普创作是将深奥、抽象的农业科学知识、科学原理转化成人民群众喜闻乐见、通俗易懂的形式进行传播,以提升农民科学素质和公众农业科学素养,是农业科普工作的源头。笔者从创作的选题、创作队伍的组建、创作手法、传播渠道以及存在问题和建议5个方面进行讨论。创作选题要分析了解受众目标与受众需求;组建包括科学家团队、科普创作团队与媒体渠道在内的协作团队;创作时要体现科学性与思想性,注重生动形象、通俗易懂的创作技巧以及各种新技术手段的应用,借助互联网扩宽科普作品传播渠道。文章最后就如何改善农业科普工作的激励机制与培养专兼职科普创作队伍提出建议。
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| 关 键 词： | 农业科普创作 选题 创作队伍 创作手法 信息化 |
| 收稿时间： | 2019-10-22 |
Creation in Modern Agricultural Science Popularization |
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| Feng Guizhen.Creation in Modern Agricultural Science Popularization[J].Journal of Agriculture,2020,10(4):89-92. |
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| Authors: | Feng Guizhen |
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| Institution: | Human Resources Development Center, Ministry of Agriculture and Rural Affairs/ China Association of Agricultural Science Societies, Beijing 100125, China |
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| Abstract: | Agricultural science popularization is an important measure to speed up the modernization of agriculture with Chinese characteristics and to promote the development of rural areas. The creation is the source of agricultural science popularization, it is to transform agricultural knowledge and scientific principles into some straightaway forms, so as to improve the scientific literacy of farmers and the public. The study discussed the creation in modern agricultural science popularization from the perspectives of topics, team building, techniques, communication channels, and problems and suggestions. The selecting of creation topics should be based on understanding the demand of audience; the building of creation teams should be collaborative and include agricultural scientists as well as people from science popularization field and media; the creation should be scientific and ideological and lay emphasis on vivid images, straightaway skills and the application of new media technologies, expanding the dissemination of popular science works through the Internet. Finally, suggestions are proposed on improving the incentive mechanisms of agricultural science popularization and the training of full-time and part-time creation teams. |
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| Keywords: | Agricultural Popular Science Creation Topic Selection Creation Team Creation Techniques IT Application |
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