| 浅析烟台海洋休闲渔业品牌战略实施的必要性 |
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| 引用本文： | 杨艳艳,徐强,吕振波,李凡,孙春晓,张焕君,徐炳庆.浅析烟台海洋休闲渔业品牌战略实施的必要性[J].现代渔业信息,2012,27(2):108-112. |
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| 作者姓名： | 杨艳艳 徐强 吕振波 李凡 孙春晓 张焕君 徐炳庆 |
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| 作者单位： | 1. 山东省海洋水产研究所,山东省海洋生态修复重点实验室,烟台264006
2. 烟台海事局蓬莱海事处,烟台,264000 |
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| 基金项目： | 基金项目:海洋公益性行业科研专项经费项目，“山东近海经济生物产卵场、索饵场及其生态环境评价”项目和“水生动物营养与饲料‘泰山学者’岗位”项目 |
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| 摘 要： | 以品牌经营管理的角度阐述了烟台发展海洋休闲渔业的必要性及战略意义,从宏观、微观和战略全局三个方面对影响烟台实施海洋休闲渔业品牌战略的因素进行了研究。并分别从政府和从业者的立场出发,提出相应的建议和解决方案,以期加速实施烟台海洋休闲渔业品牌战略,进一步提升和增强烟台海洋休闲渔业的整体竞争力。
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| 关 键 词： | 休闲渔业 烟台海洋休闲渔业 品牌战略 |
Analysis of the necessity to carry out the brand strategy to Yantai ocean leisure fisheries |
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| YANG Yan-yan,XU Qiang,LV Zhen-bo,LI Fan,SUN Chun-xiao,ZHANG Huan-jun,XU Bing-qing.Analysis of the necessity to carry out the brand strategy to Yantai ocean leisure fisheries[J].Journal of Modern Fisheries Information,2012,27(2):108-112. |
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| Authors: | YANG Yan-yan XU Qiang LV Zhen-bo LI Fan SUN Chun-xiao ZHANG Huan-jun XU Bing-qing |
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| Institution: | 1. Shandong Provincial Key Laboratory of Restoration for Marine Ecology, Shandong Marine and Fishery Research Institute, Yantai 264006, China; 2. Yantai Maritime Safety Administration, Yantai 264000, China) |
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| Abstract: | The necessity and strategic significance of developing ocean leisure fishery resource from the view of brand management were discussed. The influencing factors which related to build the brand strategy of Yantai ocean leisure fisheries were analyzed from macro, microscopic and integrated view, and problems worthy debating were also discussed. Finally solutions to these problems were provided respectively from the view of government and practitioners. The solution will accelerate the process to carry out the brand strategy, and further help increase the overall competitive strength of Yantai ocean leisure fishing. |
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| Keywords: | leisure fisheries ocean leisure fisheries of Yantai brand strategy |
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