| 浅谈中小饲料企业的品牌建设 |
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| 引用本文： | 李国志.浅谈中小饲料企业的品牌建设[J].牧草与饲料,2007,1(3):61-64. |
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| 作者姓名： | 李国志 |
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| 作者单位： | 江西农业大学南昌商学院,南昌330045 |
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| 摘 要： | 随着饲料行业竞争的加剧，饲料企业依靠品牌占领市场是必由之路。但很多中小型饲料企业在品牌建设的过程中存在一些认识上和操作上的误区，如品牌理念不成熟、品牌传播途径单一等。针对这些情况，本文提出了一些对策建议，如树立品牌战略意识、品牌推广中的整合传播、宣传和维护品牌等。
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| 关 键 词： | 中小饲料企业 品牌 误区 对策 |
| 修稿时间： | 2007-01-10 |
Study on Brand Fashioning of Small and Medium Feed Enterprises |
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| Authors: | LI Guo-zhi |
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| Institution: | Jiangxi Agriculture University Business School, Nanchang 330045, China |
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| Abstract: | With the aggravating competes, it is the only way for feed enterprise to capture a marketplace through brand. But to some small and medium feed enterprises, there are many questions during fashioning brand. In this article,the author finds part of the questions and gives some countermeasure. |
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| Keywords: | The small and medium feed enterprise Brand fashioning Questions Countermeasure |
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