| 联合营销在北京森林旅游市场中的应用 |
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| 引用本文： | 谭振军
,黄凯
,马亮
,王红利
,刘紫东.联合营销在北京森林旅游市场中的应用[J].绿色中国(A版),2005(14):62-63. |
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| 作者姓名： | 谭振军 黄凯 马亮 王红利 刘紫东 |
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| 摘 要： | 通过对北京市森林旅游区市场营销现状的调查和存在问题的分析,针对北京森林旅游市场的实际,提出了一种新的营销模式——联合营销。其具有低投入、高回报、影响广泛、利于资源整合等特点。
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| 关 键 词： | 北京森林旅游 市场 联合营销 |
Study on Connection Co-marketing for the Forest Parks in Beijing City |
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| Authors: | Tan Zhenjun Huang Kai Ma Liang Wang Hongli Liu Zidong |
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| Institution: | Tan Zhenjun Huang Kai Ma Liang Wang Hongli Liu Zidong |
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| Abstract: | With the rigorous development of China's forest tourism, an increasing number of tourist spots have come to realize the importance of marketing management. Based on the investigation and analysis of the present marketing management of forest tourism in Beijing, and according to the characteristics of the present markets of forest tourism in Beijing, this article puts forward a new marketing model--connection comarketing, the advantage of which is less-investment and more-returns, feasible to integrate resources, etc. |
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| Keywords: | forest tourism in Beijing marketing management connection comarketing |
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