| 旅游“黄金周”改革对大学生出游行为影响的实证研究 |
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| 引用本文： | 冯倩,胡巍.旅游“黄金周”改革对大学生出游行为影响的实证研究[J].安徽农业科学,2009,37(13):6218-6221. |
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| 作者姓名： | 冯倩 胡巍 |
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| 作者单位： | 上海交通大学安泰经济与管理学院,上海,200240 |
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| 摘 要： | 由于大学生消费能力低,作为旅游业细分市场的一部分,尚未引起足够重视。分析了旅游“黄金周”的现状、新休假制度带来的影响以及这一改革对大学生出游行为的影响,在此基础上提出开发大学生旅游市场的对策和建议。
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| 关 键 词： | 旅游“黄金周” 大学生 大学生旅游市场 |
Empirical Analysis on the Reform Impact of the Travel "Golden Week" on the Travel Behavior of College Students |
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| Institution: | FENG Qian et al (Antai College of Economics ＆ Management, Shanghai Jiaotong University, Shanghai 200240) |
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| Abstract: | As the spending power of college students was low,they have not yet attracted enough attention as a tourism market segments.The status of travel "golden week",the impacts of new vacation system and the impact of the reform on the travel behavior of college students were analyzed.On this basis,some countermeasures and suggestions for developing of the tourism market of college students were proposed. |
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| Keywords: | Travel golden week College students Tourism market of college students |
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