| 国内购物网站定价策略实证研究及改进策略 |
| |
| 引用本文： | 刘鼎盛,吴龙婷.国内购物网站定价策略实证研究及改进策略[J].农业图书情报学刊,2004,16(9):9-11,15. |
| |
| 作者姓名： | 刘鼎盛 吴龙婷 |
| |
| 作者单位： | 北京大学,信息管理系,北京,100871 |
| |
| 摘 要： | 本文调查分析了国内23个著名购物网站的定价策略，指出其不足之处，提出购物网站的定价策略应当以消费者为导向，借助网络技术和信息收集分析技术，实施第三类价格差别。
|
| 关 键 词： | 购物网站 定价策略 第三类价格差别 |
| 文章编号： | 1002-1248(2004)09-0009-03 |
Research on and Improvement of Pricing Strategy of E-Commerce Websites in China |
| |
| LIU Ding_sheng,WU Long_ting.Research on and Improvement of Pricing Strategy of E-Commerce Websites in China[J].Journal of Library and Information Sciences in Agriculture,2004,16(9):9-11,15. |
| |
| Authors: | LIU Ding_sheng WU Long_ting |
| |
| Abstract: | By investigating and analyzing the pricing strategies of 23 famous E_commerce websites in China, this paper points out their disadvantages and suggests that the pricing strategy must be consumer_oriented. E_commerce websites should implement the Third_Degree Price Discrimination in virtue of Internet technique as well as the information collecting and analysis technique. |
| |
| Keywords: | shopping websites pricing strategy third_degree price discrimination |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
