| 再论农产品绿色营销策略 |
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| 引用本文： | 刘琼,刘志雄.再论农产品绿色营销策略[J].农产品加工．学刊,2005(11):56-58. |
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| 作者姓名： | 刘琼 刘志雄 |
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| 作者单位： | 中国农业大学,经济管理学院,北京,100094 |
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| 摘 要： | 绿色消费和绿色营销是当今国际农产品市场的主潮流,在国际和国内市场竞争的条件下,企业应积极推行农产品绿色营销。在分析农产品绿色营销的现状及存在问题的基础上,对农产品绿色营销的产品、价格、渠道和促销策略进行了研究。
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| 关 键 词： | 农产品 绿色营销 问题 策略 |
| 文章编号： | 1671-9646(2005)11-0056-03 |
| 修稿时间： | 2005年10月10 |
Green Marketing Strategy in Agricultural Products |
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| Liu Qiong,Liu Zhixiong.Green Marketing Strategy in Agricultural Products[J].Nongchanpin Jlagong.Xuekan,2005(11):56-58. |
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| Authors: | Liu Qiong Liu Zhixiong |
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| Abstract: | Green consumption and green marketing is now the main current of the international agricultural product market,under the term that nations and local market competition business enterprise should positively promote the green marketing in agricultural products. After an analysis of the present condition and problems of the green marketing in agricultural products,this paper researched the product,price,outlet and promote sales strategy of the green marketing in agricultural products. |
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| Keywords: | green marketing in agricultural products problem strategy |
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