| 昆明斗南鲜切花产业SWOT与战略研究 |
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| 引用本文： | 姜兰芸,邓莉兰.昆明斗南鲜切花产业SWOT与战略研究[J].云南农业大学学报,2011,5(2):55-59. |
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| 作者姓名： | 姜兰芸 邓莉兰 |
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| 作者单位： | 西南林业大学,园林学院,云南,昆明,650224 |
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| 基金项目： | 云南省重点学科资助项目 |
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| 摘 要： | 在对斗南的鲜切花资源进行了调查分析的基础上,利用SWOT分析法对其优势、劣势、机遇、威胁的各个关键影响因素进行了详细分析。最终依据SWOT矩阵分析所得结论,确定了斗南鲜切花产业的发展战略,提出了以调整产业结构、提升产业科技含量、进行管理体制创新为主,开发特色鲜切花资源与开拓特色旅游市场并举,构建多层面信息体系应对外部竞争的战略建议。
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| 关 键 词： | SWOT要素分析 发展战略 斗南鲜切花产业 |
SWOT Analysis and Cut Flower Resources Industry in Dounan from Kunming City |
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| JIANG Lan-yun,DENG Li-lan.SWOT Analysis and Cut Flower Resources Industry in Dounan from Kunming City[J].Journal of Yunnan Agricultural University,2011,5(2):55-59. |
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| Authors: | JIANG Lan-yun DENG Li-lan |
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| Institution: | (College of Landscape Architecture,Southwest Forestry University,Kunming 650224,China) |
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| Abstract: | Based on the investigation of cut flowers resources industry in Dounan from Kunming city,the strengths,weaknesses,opportunities and threats of Dounan＇s cut flower industry are analyzed by SWOT analytic method.The development strategy of flower industry is made out by analysis of SWOT matrix.The strategic recommendations should be as follows： adjust industrial structure,improve technology content,reform management system as leading roles,develop special cut flowers resources as well as tourist market,construct multifaceted information system to cope exotic competition environment. |
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| Keywords: | SWOT critical factor analysis development strategy cut flowers industry in Dounan |
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