| 立足东南亚 开拓黑非洲 |
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| 引用本文： | 卜永健.立足东南亚 开拓黑非洲[J].拖拉机与农用运输车,1998(3):15-18. |
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| 作者姓名： | 卜永健 |
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| 作者单位： | 洛阳拖拉机研究所 |
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| 摘 要： | 阐述了我国农机行业在东南亚地区开拓出口营销市场的艰辛历程及有关经验教训,分析了非洲农机市场各种利弊因素、对策及前景.
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| 关 键 词： | 出口 销售 农机市场 东南亚 非洲 |
An International Marketing Strategy for China Agricultural Machinery |
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| Abstract: | The marketing process and experience of China agricultural machinery manufacturers in developing South-east Asia market are described. Meanwhile different factors, actions to be taken and the future in agricultural machinery market in Africa are analysed. |
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