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| 福建大宗红茶市场现状分析与对策——以立顿成功经验为鉴 | |
| 引用本文： | 王红平,刘艺蕾,曾治浩.福建大宗红茶市场现状分析与对策——以立顿成功经验为鉴[J].台湾农业探索,2012(6):53-55. |
| 作者姓名： | 王红平 刘艺蕾 曾治浩 |
| 作者单位： | 1. 福建农林大学金山学院,福建福州,350002 2. 福建农林大学经济与管理学院,福建福州,350002 3. 永安市西洋镇人民政府,福建永安,366035 |
| 摘 要： | 大宗茶产品符合现代都市人的消费习惯,在未来茶叶市场将占主导地位。该文总结了福建大宗红茶市场的现状及面临的问题,分析了立顿大宗红茶市场开发的成功经验,并据此提出促进福建大宗红茶市场发展的对策思路。 |
| 关 键 词： | 大宗红茶 立顿 市场现状 对策 福建 |
Countermeasure and Market Status Analysis on Staple Black Tea in Fujian -- Take the Successful Experiences of Lipton as Reference |
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| WANG Hong-ping,LIU Yi-lei,ZENG Zhi-hao.Countermeasure and Market Status Analysis on Staple Black Tea in Fujian -- Take the Successful Experiences of Lipton as Reference[J].Taiwan Agricultural Research,2012(6):53-55. | |
| Authors: | WANG Hong-ping LIU Yi-lei ZENG Zhi-hao |
| Institution: | 1.Jinshan College,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China; 2.College of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China;3.People’s Government of Xiyang Town,Yongan,Fujian 366035,China) |
| Abstract: | Staple tea product caters to modern urbanite's consumption habits,and it will dominate the tea market in the future.This paper summarized the current situation and the existing problems of black tea market in Fujian,and analyzed the successful experiences on market development of Lipton black tea.Finally,the countermeasures to promote the development of staple black tea market in Fujina were put forward. |
| Keywords: | staple black tea Lipton market status countermeasure Fujian |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |